In today’s highly competitive music industry, the idea that an artiste can “blow up” or “go viral” organically—without a clear marketing and promotion strategy—is largely a myth. While the term…
As an artist, upcoming or established, you have to prepare yourself for greatness, because "victory loves preparation”. No artist will tell you that from the word go they had their…
As an emerging artist/creative saying YES to everything now, in your early years will allow you the wriggle room and ability to say NO later when you become more established.…
It is not easy for any one of us, especially if you are an upcoming or emerging artist. You will get a lot of refusals and hear lots of negative…
There is no joy in having friends or so called friends who don’t support your career, hustle or the things you are passionate about. What is the point of saying…
They say all men were created equal but some are more endowed than others, and some work harder than most. So also there are actual music producers, beat makers, vocal,…
Dear Upcoming/emerging artiste, I know you want to post on popular pages and blogs with a high volume of followers and traffic, and for huge amounts you don’t have, but…
As an artist upcoming or established, you can't allow likes or the lack of, to determine your self-worth or belief in your abilities. You're an individual capable of doing &…
While it is an honor to get nominated for an award, it is not a stamp of approval and doesn't necessarily mean you are better than your peers, rather it's…
Like I said in part one, a manager is the first buffer between an artiste and the world. As an artiste’s manager you are your acts’ biggest supporter, his/her biggest…