In today’s highly competitive music industry, the idea that an artiste can “blow up” or “go viral” organically—without a clear marketing and promotion strategy—is largely a myth. While the term…
In today’s fast-paced music industry, talent alone isn’t enough. Many rising stars fall into the trap of thinking they can do it all—write, perform, promote, manage, and market their brand…
Someone once joked, “Nigeria is the only country where booking an artiste is an extreme sport.” While it sounds funny, there’s a lot of truth in that statement. Booking many…
Music is a universal language that transcends barriers, bringing people together regardless of race, tribe, or culture. African music, often referred to as "Afrobeats," encompasses multiple genres. However, the Recording…
In the ever-evolving world of music, having a standout song is crucial for aspiring artists. A great song serves as a powerful catalyst, opening doors and providing numerous benefits. It…
As an artiste having a team is one of the most important things when building a career or embarking on your musical career/journey. Nobody can do everything themselves so a…
As an artist, upcoming or established, you have to prepare yourself for greatness, because "victory loves preparation”. No artist will tell you that from the word go they had their…
As an emerging artist/creative saying YES to everything now, in your early years will allow you the wriggle room and ability to say NO later when you become more established.…
They say all men were created equal but some are more endowed than others, and some work harder than most. So also there are actual music producers, beat makers, vocal,…
Dear Upcoming/emerging artiste, I know you want to post on popular pages and blogs with a high volume of followers and traffic, and for huge amounts you don’t have, but…