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Read more about the article BUILDING A TEAM: The Importance Of Funding & Proper Planning
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BUILDING A TEAM: The Importance Of Funding & Proper Planning

As an artiste having a team is one of the most important things when building a career or embarking on your musical career/journey. Nobody can do everything themselves so a…

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September 17, 2022
Read more about the article Saying Yes Today Gives You The Power To Say No Tomorrow
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Saying Yes Today Gives You The Power To Say No Tomorrow

As an emerging artist/creative saying YES to everything now, in your early years will allow you the wriggle room and ability to say NO later when you become more established.…

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July 19, 2022
Read more about the article No Doesn’t Mean It’s Over, So Never Give Up On Your Dreams
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No Doesn’t Mean It’s Over, So Never Give Up On Your Dreams

It is not easy for any one of us, especially if you are an upcoming or emerging artist. You will get a lot of refusals and hear lots of negative…

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July 12, 2022
Read more about the article Awards: A Stamp of Approval and Commendation or Recognition of Hard Work
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Awards: A Stamp of Approval and Commendation or Recognition of Hard Work

While it is an honor to get nominated for an award, it is not a stamp of approval and doesn't necessarily mean you are better than your peers, rather it's…

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April 4, 2022
Read more about the article The Place Of Female Acts In The Rising Global Profile Of Nigerian Artistes
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The Place Of Female Acts In The Rising Global Profile Of Nigerian Artistes

The global impact of Nigerian artistes and their music in the past 5 years has been phenomenal. It’s a good thing that the world is finally taking notice and paying…

0 Comments
March 8, 2022
Read more about the article Double Standards in the Music Industry
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Double Standards in the Music Industry

As an artiste don’t take offense when people put your work down. It can be very annoying & depressing to hear people give their opinion of your music or what…

0 Comments
February 12, 2022
Read more about the article PASSPORT PALAVER: A Lengthy & Rigorous Affair
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PASSPORT PALAVER: A Lengthy & Rigorous Affair

It is no longer news that in recent times, the acquisition and/or renewal of the Nigerian international passport has become a rigorous, stressful and expensive process. It has become a…

1 Comment
September 28, 2021
Read more about the article Careers – Professionalism For an Artiste
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Careers – Professionalism For an Artiste

I was having a discussion with a colleague in the industry the other day and he was lamenting on how some artistes are totally unprofessional especially when it comes to…

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September 25, 2021
Read more about the article How to Get the Best Out of an Interview
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How to Get the Best Out of an Interview

A lot of artistes, especially upcoming ones, don’t know how to do media interviews (radio/tv). Some just feel ‘I have to be on radio or tv and just answer yes…

2 Comments
July 28, 2021
Read more about the article The Basic Tenets Of Relationships (FRIENDSHIPS)
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The Basic Tenets Of Relationships (FRIENDSHIPS)

Every friendship, every relationship is built, nutured, groomed and kept alive with constant sacrifices, forgiveness, patience, understanding, giving, letting go and overlooking lots of stuff. In the music and entertainment…

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November 15, 2020
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Recent Posts

  • BUILDING A TEAM: The Importance Of Funding & Proper Planning
  • PREPARING FOR GREATNESS: Show Goes On No Matter What
  • Saying Yes Today Gives You The Power To Say No Tomorrow
  • No Doesn’t Mean It’s Over, So Never Give Up On Your Dreams
  • Supporters & Cheerleaders, The True Value of Friendship

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asemota Osaretin Victor Asemota @asemota ·
9h

Most of my friends who have migrated don't bother about tribe or religion. Most of my relatives have married far and wide. My cousins are now an eclectic mix. From half Edo/Yoruba to half Carribean. When @ancestry said I had cousins in Jamaica, I knew exactly how it happened 😂

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asemota Osaretin Victor Asemota @asemota ·
9h

The civil war did a number on Nigeria. A lot of the tribal angst is still from that era. Economic realities will make people soon realize that it is all dumb.

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asemota Osaretin Victor Asemota @asemota ·
9h

It is amazing how all of that faux superiority vanished in a generation due to economic hardship. People moved abroad to do unspeakable things just to survive. Genetic and cultural preservation became the last thing on their minds. It is coming to others. Slowly.

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asemota Osaretin Victor Asemota @asemota ·
9h

There is still only 1% of my genetic material that I share with those outside Nigeria and it made me realize how closed off my ancestors had been.

Even when we conquered other tribes, we hardly intermarried and never gave them our Edo language because we felt superior.

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