In today’s highly competitive music industry, the idea that an artiste can “blow up” or “go viral” organically—without a clear marketing and promotion strategy—is largely a myth. While the term…
As an artist, upcoming or established, you have to prepare yourself for greatness, because "victory loves preparation”. No artist will tell you that from the word go they had their…
As an emerging artist/creative saying YES to everything now, in your early years will allow you the wriggle room and ability to say NO later when you become more established.…
They say all men were created equal but some are more endowed than others, and some work harder than most. So also there are actual music producers, beat makers, vocal,…
Dear Upcoming/emerging artiste, I know you want to post on popular pages and blogs with a high volume of followers and traffic, and for huge amounts you don’t have, but…
While it is an honor to get nominated for an award, it is not a stamp of approval and doesn't necessarily mean you are better than your peers, rather it's…
Like I said in part one, a manager is the first buffer between an artiste and the world. As an artiste’s manager you are your acts’ biggest supporter, his/her biggest…
It goes without saying that Nigerians often have to work their asses off to get the respect, clout and/or recognition they deserve. We go the extra mile sometimes to prove…
The global impact of Nigerian artistes and their music in the past 5 years has been phenomenal. It’s a good thing that the world is finally taking notice and paying…
As an artiste don’t take offense when people put your work down. It can be very annoying & depressing to hear people give their opinion of your music or what…